When your buyers ask ChatGPT what to buy, whose name comes back?
First Mill engineers what AI engines say about your brand. We do the entity, schema and content work that earns citations in ChatGPT, Perplexity, Claude and Google AI Overviews, implement it on your site, and measure it nightly.
What the work actually is
Entity and schema engineering
Organization, Product, Service and FAQ structured data that lets engines understand and trust who you are. This is the plumbing most sites are missing.
Citation-shaped content
Answer engines quote sources that answer questions directly, with evidence. We build the pages they cite, mapped to the questions your buyers ask.
Nightly visibility measurement
A standing probe set runs against the major engines and logs whether you were recommended, cited or absent. The monthly report shows the movement.
For the plain-English version of the method, read how to get ChatGPT to recommend your business.
Built by the operator of a $5m Australian D2C brand, and used on it first.
First Mill's visibility tracking runs nightly for every client, built from years of hands-on search and AEO work inside real Australian businesses. We publish our method, we cite real sources, and we never promise a ranking we cannot influence.
How every engagement runs
How we work →Common questions
What does an AI SEO agency do?
An AI SEO agency makes your brand visible in AI-generated answers, not just classic search results. In practice that means entity and schema work so machines understand who you are, content structured the way answer engines cite it, authority signals the engines trust, and measurement of whether ChatGPT, Perplexity, Claude and Google AI Overviews actually recommend you.
Is AI SEO different from normal SEO?
It builds on the same foundations, but the target is different. Classic SEO earns a ranked link. AI SEO earns a citation or recommendation inside the answer itself. Around a quarter of Google searches now trigger an AI Overview, and most of those end without a click, so being the cited source matters more every month.
How do I know if AI engines recommend my brand today?
Request the free AI visibility report. We run a structured probe set across ChatGPT, Perplexity, Claude and Google AI Overviews for the questions your buyers actually ask, and send you the results with the gaps and fixes.
How much does an AI SEO agency cost in Australia?
Australian retainers for this class of work typically run $2,000 to $6,000 per month. First Mill scopes every engagement from the free report first, and there are no lock-in contracts.
How long until results show?
Schema and entity fixes can surface in AI answers within weeks because engines re-crawl continuously. Competitive citation building takes months. We track it nightly and report monthly, so you see the trajectory rather than taking our word for it.