What pays for this site

First Mill earns money one way: clients pay for the services described on this site. That is the whole model.

• There are no affiliate links on this site. Nothing we recommend earns us a commission.
• No tool, platform or vendor pays for placement or endorsement. If we name a product, it is because we use it or the evidence supports it.
• The free reports are genuinely free. They are how we scope work honestly, and some readers take them and never hire us. That is fine.
• Case numbers on this site come from businesses the operator has personally run or worked on, and we only publish figures we can stand behind.

Questions about any of this: contact us.